What Is Localization Testing and How to Automate It
When launching an app or website in different countries or regions, test it to make sure it works as expected.
What is localization testing?
Localization testing is a process that allows you to see how your software works in a specific region, before actually launching it.
Keep reading to learn:
Pro tip: To make sure your app or website is ready for foreign markets, use the advanced localization testing features of Centus. Learn more.
Localization testing is the process of ensuring software works as intended in specific countries or regions. The testing can involve human testers, automated software, or both.
For any business with countrywide or international aspirations, localization testing should be considered essential. Three key points to remember:
Language and cultural adaptation
Localization testing ensures accurate translation, cultural sensitivity, and adherence to language norms.
Functional and technical validation
You can use localization testing to verify that features, formats, and technical aspects all work as expected in the target locale.
User experience and localization quality
By testing your localization, you can build seamless and high-quality user experiences, which will support your expansion efforts.
There are two main types of testing — localization of websites and apps. In both cases, the aim is to make sure your software functions properly in a particular locale. That could be a different country or even a different region, such as a state or province.
The obvious thing that varies between regions is language, but localization tests cover more than linguistic differences. It’s also crucial to test navigation, user interface design, and compatibility with different operating systems.
How Does Localization Testing Work?
Localization testing focuses on verifying the behavior and accuracy of software and content in particular regions or cultures. Due to the complex nature of localization, you may need to use human testers or automation tools. Humans have the advantage of understanding nuance and cultural differences better, while software tools bring the speed and power of automation.
You can also combine human testing and machine testing to reap the benefits of both. Whatever approach you choose, make sure to:
validate bugs and defects
track test results
adjust and refine test cases
Keep reading to learn how to perform localization testing.
You can test many facets of your app or website, but here are the key areas to focus on.
Language and dialect
If you recreate your content in multiple languages, ensure its readability and suitability for the target audience. Using human testers and translators alongside software solutions, you can check your translated content for grammar, spelling, and punctuation errors.
This type of testing checks that your software suits the cultural preferences and expectations of your target audience. For example, you can check to make sure your content uses the right date format and currency for the target region.
Verify that the user interface and basic functionality of your product correspond to the expectations of your target users. If you don’t get this right, you could lose customers or get bad reviews. Usability can be affected by various factors, including cultural and language differences.
Your localization efforts should include compatibility testing. In addition to testing with different operating systems, you need to ensure hardware compatibility. To this end, run a wide variety of test cases to verify that your app or website is ready for global markets.
If you decide to perform localization testing, your business can benefit in a multitude of ways. Here are a few of the key advantages of the testing process.
Spot Problems Before They Grow
When would you rather discover functionality issues, typographical errors, and other problems — before or after you’ve launched your shiny new app or website?
While you can retroactively fix issues, it’s better if you can nip them in the bud at an early stage. If early testing is performed, you can prevent embarrassing mistakes or stop small problems from growing into something much worse.
Reach More Markets
Looking to take your business global? With localization testing, you can step into new markets with your best foot forward. By getting your content right earlier, you can spend less time troubleshooting and more time working on your expansion plans.
You can also take what you’ve learned about localization testing and apply that to future projects. Ultimately, that may mean you can expand faster and further.
Improve Your Chance of Expansion Success
If you’re planning to follow in the footsteps of global brands, testing should be a central part of your localization strategy. The localization testing process can help you get your product into the right state for a global audience, highlighting problems so you can create the best possible experience for your target market.
Your preparation could pay off before you know it, giving you a vital edge over your competitors.
There are many different test cases that you may wish to deploy when getting your software ready for the global market. Typical test cases might include:
User interface testing: Verify translation and display of user interface elements.
Functional testing: Test functionality in the target language and locale.
Linguistic testing: Verify the accuracy and cultural appropriateness of translated content.
Date and time testing: Check formatting and handling of dates, times, and calendars.
Input and output testing: Make sure that when international users type something into your app or site, they see the output they’re expecting.
Currency and numerical testing: Test handling of currency symbols, decimal separators, and numerical formats.
Error handling: Validate error messages and warnings in the localized software or website.
To get your testing process right, there are a few best practices you can follow to ensure success. From setting up your test environment to getting your localized product out of the door, these measures will help you reach your goals.
Don’t rush it
As with many things in life, it’s better to take your time with localization testing to get it right. You need time to put together a testing team, prepare the software and hardware resources, and build a strategy that’s flexible enough to adapt to unexpected changes.
You also need to understand your target region and users. Software testing solutions can help, but you’re likely to need human testers as well, to ensure your content is suitable for a particular locale.
Leverage data analytics
Knowing how to gather and analyze data can make a massive difference to localization efforts. If used properly, data can tell you exactly what’s happening and where, but you need to know what you’re measuring and what the numbers mean.
You can use data at every stage of the localization process. For example, understanding your target audience from the start can guide your future localization plans. And when your strategy is in motion, dip back into the figures to see how users are responding to your localized content. Are they using your app or site how you expect?
Use real devices and browsers
While you can do a lot of tests using emulated devices, your development process should also involve real devices and web browsers. As useful as virtual devices are, they’re not perfect. Your software might run well on a simulated iPhone but crash or behave in other unexpected ways on the real one.
Obviously, you can’t try your content with every combination of software and hardware possible. Instead, test with the devices that are most popular with your target markets.
Test from the start
Anyone who’s ever worked in software product development knows the phrase “Test early, test often.” It's a well-worn and familiar phrase in software testing and for good reason — it can save you a lot of time and pain further down the line.
You should test early because the sooner you spot problems, the quicker you can fix them. It also prevents you from building on faulty work, which could be difficult to undo later.
As for testing often, it’s important because issues can creep into your work at any time. The more frequently you run tests, the simpler it will be to keep everything on track and create an amazing localized product.
Can You Automate Localization Testing?
Yes, there are a variety of automation tools for localization testing that let you automate the key elements of the process. For instance, they can check whether elements in your design are overlapping or hidden, if fonts are displayed properly, or if there are spelling errors in your copy.
Human testing is still important, but AI translation and localization solutions may further bridge the gap in the future.
There isn’t just one way to approach localization testing. You should find a strategy that suits your business and your projects. To get you started, here’s a set of basic steps to consider.
Step 1: Examine the current state of your app or site
Before you even start creating localized versions of your content, it’s essential to know what you already have. Take note of everything that might be affected in different regional settings. This will help when choosing what to test later.
Step 2: Develop a plan
Based on everything you know about your current content, your target market, and the elements you need to localize, draw up a plan. Think about things like:
What software tools and hardware you’ll need
What you’re changing
What you’re testing
How you’ll gather and analyze data
What you’ll do if your situation changes
Step 3: Set up the testing environment
Next, you need to actually get everything ready for you to start testing. As well as installing the right software, you’ll have to set up rules for automation. If you’re using real devices in your process, you should also make sure they’re ready to go.
Step 4: Set up automation
Wherever possible, it’s a good idea to introduce automation to your localization testing. For example, if you use the quality assurance features in Centus, you can automatically fix a lot of potential issues, including spelling and grammatical errors, inconsistent brackets, and so on.
Step 5: Perform the tests
Perform app or website testing, emulating their functional scenarios. Validate the usability of your product with real users. If necessary, subject the product to performance and stress testing.
Step 6: Repeat the tests
Testing should be a key part of your localization right from the start. You also need to test throughout the process, making sure your software product is ready for new markets.
So you’ve decided to launch your app or site in a new market, and you’re ready to do it properly. You want to respect the cultural norms of a particular country. You’re all clued up on cultural sensitivity, calendar differences, and the need for accurate translation into different languages. But what should you do first?
To reiterate the best practices we’ve looked at here, whatever you do next, don’t rush into anything. Look at what you’ve already got and then make a plan. Lay out your test cases, your aims, and what data to track. Agility is also key to any localization strategy. Try to stick to your plan, of course, but also try to be flexible enough that you can pivot if you need to.
Finally, if you need help, then consult with Centus’ localization experts to make sure you’re on the right track and that your strategy works.
Why do we need localization testing?
Localization testing ensures your app or website functions properly in different regions, including other countries or states. If you don’t go through this process, you may find your software or content doesn’t work or read properly in your target market. Your software may be unstable or confusing to your users.
What is localization testing also known as?
Localization testing is also known as localization quality assurance.
You may see localization testing mentioned alongside internationalization testing. However, they’re not the same, and there are key differences between localization and internationalization testing.
What is localization and globalization testing?
Both localization and globalization testing are related to using apps and sites in different regions. As the name suggests, globalization testing is focused on how a software application works worldwide. Localization testing, on the other hand, is concerned with performance in a particular culture or location.