Shreelekha Singh

A regular contributor to Centus, Shreelekha has also written for Scribe, HubSpot, Whatfix, Belkins, and Maze. After 8 years of writing for B2B companies, her expertise is now deeply woven into her detailed internationalization and globalization guides. When she’s not overusing emojis to lighten content, you’ll find her cheering for F1 and football teams.

Expertise

Localization

Management

Latest articles from
Shreelekha Singh

19 min. read

What is a Localization Strategy? And How to Build Yours

Discover how a localization strategy can broaden your market reach. Simple steps, effective tips, and real-life examples included.

6 min. read

Internationalization and Globalization: What’s the Difference Between?

Wondering how internationalization differs from globalization? Read our extensive guide on globalization vs internationalization to find the right answers.

10 min. read

Expanding a Business Internationally: 9 Essential Factors

International expansion is a massive feat for any business. Wondering what to consider when expanding a business internationally? Start with these nine factors.

14 min. read

Software Localization: The Ultimate Guide

Software localization allows you to launch your product in new markets and multiply your users. Read our guide to software localization to do it the right way.